Yes, some would call it unnatural, but I love cars (and pretty much anything related) which means I love working on car accounts. I've been happily involved with many automotive brands - Volkswagen, Audi, Jaguar, Subaru, Volvo, Honda, Mitsubishi, Australian Formula One Grand Prix and MotoGP, as well as motorbikes such as Harley-Davidson and Buell.
Here's a small collection of the awarded work that I've been involved in.
HONDA
Young families looking to buy a compact SUV want one as capable as a genuine 4-wheel drive, but as simple and economical as a 2-wheel drive car. Unlike others, the Honda CR-V automatically shifts from 2-wheel to 4-wheel drive without the need to press a button or turn a dial. Because choosing between these options isn’t really something you should have to deliberate over.
AUSTRALIAN F1 GRAND PRIX
VOLKSWAGEN
A topical press ad to highlight Volkswagen's support for Mardi Gras
We hired a fleet of 20 prestige cars (BMW, Mercedes and Lexus) and positioned them near the main exits in the carpark to the 2001 Sydney Motorshow. On each car, we posted a variety of FOR SALE signs - the result of being able to see the new Passat for the very first time upstairs at the Motorshow.
JAGUAR
(No, the Jaguar F1 team never won an actual race, but we had this ad ready to run)
BUELL & HARLEY-DAVIDSON
Unless you were a real motorbike afficiando, not many people knew of Buell (the sportier, leaner brother of Harley-Davidson). But Buell had truly unique and ingenious pieces of technology built into their bikes so we tried to find the best way to tell those stories to make bikers want to try one for themselves.
Harley-Davidson? Everyone knows what an iconic bike that is.
